More effort, less want, dawg.
Following the logic that we appreciate something more if we have to work harder to earn it, a university study conducted two experiments to see if more effort in getting your food correlates to it tasting better.
It turns out that it does (at least in mice), and that people could condition themselves to eat healthier by having to navigate an obstacle course to get to the better food.
“Basically, what we have shown is that if you have to expend more effort to get a certain food, not only will you value that food more, but it might even taste better to you,” explained Alexander Johnson, an associate research scientist in the Department of Psychological and Brain Sciences at the Krieger School of Arts and Sciences at Johns Hopkins. “At present, we don’t know why effort seems to boost the taste of food, but we know that it does, and this effect lasts for at least 24 hours after the act of working hard to get the food.”
The more you know… Now get your ass off the couch and grow some veggies. And put that pizza down – unless you made it yourself.
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