
In the previous two posts I wrote about some of the ethical issues with which the self-improvement “industry” is faced these days. However, those problems might be of small importance for the end-users, the consumers at the market end of the chain.
The #1 issue for the consumer is this, “does it work? Do I get any value for my time/money?”
And unfortunately, the answer to that question when it comes to self-improvement is a resounding “no” – in most cases.
Even though we could probably ignore the ethics of the people involved in self-improvement, we can’t ignore the results of the work that comes in direct contact with those ethics.
We don’t buy rotten tomatoes or untested vaccines, so why would we buy ideas that don’t work?
One could argue that they do work, that people are motivated by them; but how motivated are they? And in what direction? I would believe that they are motivated to buy the second book and attend another seminar; not motivated to start thinking for themselves and to take real action.
If I would buy a car that would need 50% of its parts replaced weekly, I would think of it as a poorly constructed car; self-help is that car.
So why doesn’t self-improvement work?
Well, first there are the ethics on which it is based; and then there is the naiveness of the consumers. Of course, the possibility of it never being intended to work shouldn’t be left aside either.
Detergents have labels that read, “eliminates wine stains.” People buy them for that promise (and some other reasons, of course).
Self-improvement’s promise is to change our life, maintain our health, make money, organize our life, find women and succeed in business. How can such promises be ignored? Especially when people only listen – really listen – to someone who makes a lot of money doing the thing he’s talking about (and self-help gurus make millions).
How to make it work: innovation
We do not need more self-improvement books, gurus, blogs, films and seminars. We have too many of those. What we need, what self-improvement *needs*, is innovation. No false or inactionable hopes and promises; only the truth (which is not always comfortable, mind you).
I am currently working on articulating some of my ideas in that aspect, but I will need a little more time, as the start of the year is a busy time for me.
I am aware that many people *will* be against innovation of any sort, especially radical innovation, because it would probably mean serious losses for them. However, that is not going to stop me from at least trying to change the concept and the industry.
You, the one reading these lines, will have the power to decide what will win.
- http://www.essentiallifeskills.net ZHereford
- http://www.essentiallifeskills.net ZHereford
- http://www.essentiallifeskills.net ZHereford
- http://www.essentiallifeskills.net ZHereford
- http://armannd.com/ Titus-Armand
- http://armannd.com/ Titus-Armand


