Enough is as good as a feast.
– English Proverb

This paper has been around for a while, but I’m sure there are quite a few people that haven’t read or even heard of it. It is a study showing how having too many choices can result in lower satisfaction from the choice made, lower probability of actually making a choice and lower quality results from it.

The information presented in this paper is useful for businesses that specialize in product and service sales ( both online and offline), but also for the regular person that either tries to make a ‘right’ choice in life or in a store.

Findings from 3 experimental studies starkly challenge the implicit assumption that having more choices is necessarily more intrinsically motivating than having fewer.

Iyengar, S. S., & Lepper, M. R. 2000. When choice is demotivating: Can one desire too much of a good thing?

Journal of Personality and Social Psychology, 2000, Vol. 79, No. 6, 995-1006.

Copyright 2000 by the American Psychological Association, Inc.

photo by: René Ehrhardt


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  • http://bit.ly/_profile Ray

    They always say time changes things, but you actually have to change them yourself.

  • http://bit.ly/_profile Ray

    They always say time changes things, but you actually have to change them yourself.