In order to compete with iTunes, Amazon’s digital download music service dropped the price of popular new songs to 69 cents, down from 89 cents. For the exact same tracks, Apple is asking $1.29 – an increase from 99 cents.
Even with those prices, Amazon’s Cloud Player has a market share of only 10% while Apple’s iTunes has about 70%.
Another example:

Brand value is a wonderful thing (if you own Apple stock).
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