“After all, when you come right down to it, how many people speak the same language even when they speak the same language? ”
– Russell Hoban
Ever wondered how that internet marketer manages to get masses of people to pay attention to his products? Or how presidential candidates and actual presidents make their message stick with entire nations? How do people get seduced into paying attention? Research outlines six characteristics of effective communications. But before telling you what those are, take a look at the picture below. Is it getting its message across and getting your attention?
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Messages that survive are those that are:
- Simple, brief as possible but still profound;
- Unexpected, sufficiently surprising to catch the attention of the audience;
- Concrete, detailed examples based on real life experiences;
- Credible, delivered by someone the audience can trust;
- Emotional, makes audience feel as well as think;
- Tell a Story, in a narrative that can be remembered and retold to others.
Get the idea? :)
the cool photo in this post was shot by: Stephen Poff
