Tech blog Gizmodo writes that (brilliant director) Christopher Nolan may shoot all of Batman 3 in non-3D IMAX, and follows that article with box office revenue numbers that might indicate the direction 3D is headed: its demise.
Me likey! (image via Gizmodo.com)
Assuming that the trend indications are valid, this is great news (for me at least). While I love being on the bleeding edge, the post Avatar 3D movies are nothing spectacular when viewed in 3D. Some of them were actually quite disappointing as a whole, using the (sometimes even poor) 3D experience as a crutch for unconvincing acting and storyline.
And then there’s the economic reason. First, the theater prices are pretty high for 3D screenings. Second, the prices for 3D TVs are not very friendly and most people already have high-spec 2D screens in their living rooms.
Reasons for upgrading to a 3D screen or watching every available 3D movie? There are two of them: Avatar – but we’ve already seen it – and having too much money.
Sure, 3D can be a cook gimmick in some cases (if used right), but generally the price is too high for what you get. At least with the current approach to it.
Overall, my opinion is the same as that of director Christopher Nolan:
“Are you really getting more out of the story with 3-D? When you separate those different planes and you’re creating artificial depth, it looks phony to me.” - source: MTV
3D was the answer to the question nobody was asking, a viewing technology with a long history of short-duration interest followed by long durations of no interest.
R.I.P., 3D.
