In an attempt to clean up the useless one word comments lots of people are currently leaving on YouTube videos, the company has decided to (maybe) implement reaction buttons. These would replace the really common emotive comments that are part of the reason people hate YouTube comments and ideally improve the experience YouTube viewers get when watching cat videos.
This is what Jacques Herbert, Global Communications & Public Affairs at YouTube, has to say about the reaction buttons:
These video reaction tags are part of a test we’re doing on a small group of our users. The goal is to take frequently used expressions from our comments system and make them into tags to users can express themselves with just a click of the button. Depending on how the test goes, we’ll consider rolling the feature out to more users.
And while the reaction tags are a pretty good idea, I do believe their list misses one hugely important one. The FIRST! button. And now that I think about it, there’s another one they should include. JUSTIN BIEBER IS GAY.
